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A Natwest Home Insurance yorker from Brett Lee
By Will 1 month ago, 5 Comments »
The future of the cliché lies with cricket’s sponsors, Rahul Bhattacharya says in his analysis of the Indian Premier League:
The best games had a kind of compressed intensity where each delivery held the weight of an entire match… A six in the IPL, every 622 of them, was no longer a six, it was a ‘DLF Maximum.’ A sharp catch came branded as a ‘Citi Moment Of Success’. Commentators tripped over each other to make these plugs. A future where a batsman executes a Toyota Front-Foot Drive against an Intel Faster One may not be the stuff of satire.
What other brand names could infiltrate into cricket jargon? “Super Jeep Cherokee arm-ball from Panesar, there.” “And he’s bowled him! Stumps flying! No, it’s a Samsung Pure Genius no-ball.”
5 Comments »KP loves the boss
By Will last year, mid-November, 4 Comments »
This isn’t some sort of lurid sexual expose about Pietersen and Vaughan, or Pietersen and anyone in fact. No. Today the ECB announced, with no trumpeting whatsoever, that Hugo Boss are to re-sponsor England. No trumpeting, but plenty of capital letters *. I’ve highlighted some of them for you for fun, because you all know how much I love pour grammer.
The England and Wales Cricket Board (ECB) has today announced that
HUGO BOSS Clothing is to become the Official Formal Wear Supplier to the England Cricket Team. The two-year contract is in addition to an
existing partnership the ECB has with BOSS Fragrances and Skincare
(the Official Fragrance and Skincare partner of the England Cricket
Team and ECB) which has now been extended until September 2009.
The best bit though came from Kevin Pietersen who said:
Kevin Pietersen, England batsman, is a big fan of the Boss range of
products: “I love the Boss range of grooming products and use Boss
Skin refreshing face wash on a daily basis. When I’m playing cricket I
apply Boss Skin Revitalizing moisturizer with SPF 15 to help protect
against sun damage. At night I use the Boss Skin Moisture Gel.”
* Silly joke alert: What’s the capital of France? F.
(see previous Hugo Boss sponsorship photo, last year)
4 Comments »Working with Jaffa cakes
By Will last year, mid-February, 7 Comments »
I thought this was a wind-up when I first read it. But no, it’s true. England have signed up the humble Jaffa cake to be their “official energy snack” for 2007. This is great news for the oft-abused cake, one which is seen as part of a student’s staple diet and not nearly in the same class of tea-dunkage as, say, the Rich Tea. Win or lose this summer, the Jaffa should hopefully be promoted to the gold league of biscuits. I can demolish two packets with a sufficient vat of tea to help wash it down.
The best thing to come out of this news, though, is the following line from John Perera, the ECB’s commercial director.
7 Comments »“We are very excited about working closely with Jaffa cakes in 2007″.
The slippery slope of commercialisation
By Will 2 years ago, at the start of November, 10 Comments »
It’s everywhere. Everyone sponsors each other. Even the sponsors have their own advertorials. The sponsors are sponsored by other sponsors. It’s another apparently necessary evil of this world.
Cricket has been victim of it for some time but has remained relatively untarnished as a result, until today with the news that Australia has struck a deal with Commonwealth Bank who have secured naming rights for their one-day team. England v Australia in a one-day match is now the stuff of history: read England v Commonwealth Bank Australia.
There are two problems with this. Firstly, it is entirely unnecessary of Cricket Australia who have now surely leap-frogged the BCCI in the Most Greedy Cricket Board league. CA have pots of cash. Sponsorship is one thing; naming rights is new, dirty territory and there can be no other reason than sheer financial greed. Secondly it sets a precedent. How long before other teams follow suit? How long before counties in England are renamed after their own sponsors or, worse, Test sides are named after their richest benefactors?
There is an irony, though. The very definition of commonwealth is just that: a “body politic,” or a government/organisation formed by the consent of the public. Does CA really expect their patriotic fans to agree to this? The old song and chant “Come on Aussie come on!” won’t have quite the same ring to it (”Come on Commonwealth Bank Australia, come on!”).
Idiotic.
10 Comments »Support The Corridor
By Will 2 years ago, mid-August, 3 Comments »
First of all, my apologies in sinking so low…but this is a genuine request for support, as the blog is entering new territory. Traffic is at an all-time high, which of course is great - and welcome to you if you’re new - but it’s becoming increasingly difficult, financially, to support it. I need some help!
Already, since the beginning of July, we’ve received 1,179,102 hits up until August 12. On average this year, it’s growing by 200-350,000 hits month on month and is denting my wallet considerably.
If you enjoy the site, find my mumblings interesting and want to support it, please do. Even a small donation is enormously helpful. If you’re from a company and are interested in advertising here, do get in contact. I’m in talks with a couple of large sporting companies, but neither of these seem likely to happen.
I’m aware of the pathetic, sickly nature of this post and I apologise. And one day, I’m sure a company or service might be keen on supporting us and helping it to grow…but in the meantime, the peanuts and scraps from the faithful will have to do!
This will be the last beg for dosh, I promise. On the plus side, I do have some exciting competitions for you in the next month or two which I hope makes up for this pathetic post. Click below if you’re feeling generous, no problem either way. I’ll get my coat.
3 Comments »Headingley Carnegie
By Will 2 years ago, mid-January, No Comments; be the first!
As you’ll no doubt have heard by now, Headingley has been renamed Headingley Carnegie, and I’m reliably informed that the name comes from Andrew Carnegie. He was a self-made rich bloke who, in later life, gave away most of his money to fund public libraries and so forth. So now you know.
Rotten name, though…bloody sponsorship deals ruin names.
No Comments »India, this is Nike
By Will 3 years ago, at the end of December, 2 Comments »
India have secured the sponsorship of Nike for the next five years. That’s a significant development. It’s no surprise that India have managed to attract such a global marketing icon such as Nike, but it bodes well for the game. The BBC have more on this. To my knowledge, it’s the first time Nike have sponsored an entire team; Shane Warne was one of their minions a few years ago (maybe he still is). Maybe Ganguly will welcome Nike’s obsession in putting air in their trainers…
2 Comments »