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indian premier league on youtube
Indian Premier League live on Youtube
By Will 2 months ago, 3 Comments »
This caught everyone by surprise. The IPL will be streamed live on YouTube, a feat which could revolutionise the way sport is broadcast and consumed. If that’s too bold a statement, it will certainly have TV executives shifting uncomfortably in their leather-upholstered swivel chairs. Google are game-changers, and so is Lalit Modi – like him or loath him – so it’s a fascinating partnership. As a fan, I am over the moon and excited by the impact it could have on TV’s monopoly. This could open up the industry, certainly for live sporting events.
The only question which remains is whether they’ll run pre-roll ads or rely on Google Adsense.
3 Comments »