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England’s beauty tips
By Will 3 months ago, 2 Comments »
What key attributes do England need in order to succeed in New Zealand? Moisturiser and paper pants. The full horror show can be watched at The Times.
2 Comments »KP loves the boss
By Will last year, mid-November, 4 Comments »
This isn’t some sort of lurid sexual expose about Pietersen and Vaughan, or Pietersen and anyone in fact. No. Today the ECB announced, with no trumpeting whatsoever, that Hugo Boss are to re-sponsor England. No trumpeting, but plenty of capital letters *. I’ve highlighted some of them for you for fun, because you all know how much I love pour grammer.
The England and Wales Cricket Board (ECB) has today announced that
HUGO BOSS Clothing is to become the Official Formal Wear Supplier to the England Cricket Team. The two-year contract is in addition to an
existing partnership the ECB has with BOSS Fragrances and Skincare
(the Official Fragrance and Skincare partner of the England Cricket
Team and ECB) which has now been extended until September 2009.
The best bit though came from Kevin Pietersen who said:
Kevin Pietersen, England batsman, is a big fan of the Boss range of
products: “I love the Boss range of grooming products and use Boss
Skin refreshing face wash on a daily basis. When I’m playing cricket I
apply Boss Skin Revitalizing moisturizer with SPF 15 to help protect
against sun damage. At night I use the Boss Skin Moisture Gel.”
* Silly joke alert: What’s the capital of France? F.
(see previous Hugo Boss sponsorship photo, last year)
4 Comments »Hugo Boss to sponsor English cricket
By Will 2 years ago, mid-August, 17 Comments »
We get all sorts of press releases at Cricinfo. Some are breaking news of a player’s injury; others are more PR-related (”Gloucestershire announce new chef - stop the press!”) and most are plain banal. This, however, takes the biscuit:
Hugo Boss are to sponsor English cricket. According to the sickly email we received, Andrew Strauss said “The photo-shoot was a great experience and good fun, with all the boys really getting into it,” a statement bordering on the hilarious yet with a hint of the disturbing, too.
I suppose it’s a good thing. Could you ever have imagined England cricketers being sponsored by anyone other than a tractor company, or Mrs Brabbleflop’s pork pies in Shrewsbury, in the 1990s? Although perhaps that’s just the point: with success (or at least an increase in popularity) comes commercialism, and hungry marketers desperate for a slice of your fame.
I’ll leave the opinions of those pictured up to you. One final thought: is it significant that Strauss is pictured in the middle of the photo…?
17 Comments »