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Cricket’s wealth in Australia
By Will 3 months ago, 3 Comments »
We talk and moan about India’s vast financial grip over the game, but however much it narks us, it is of little surprise: with a growing economy and a colossal population, the majority of whom love the game, India have the two crucial ingredients to making a lot of money out of an entertainment sport. The same goes for football in the UK: it’s watched and loved by millions, and advertisers know they’ll get decent exposure and are willing to pay for it.
The same can’t be said for cricket in the UK. After the Ashes, in particular the following summer, advertisers were swarming like bees over all things cricket. Even this humble blog was targeted. But the interest, like England’s Test form, has slipped away with depressing haste and we’re back to where we were pre the 2005 Ashes.
The same can’t be said for cricket in Australia either, and they come up with some brilliant advertising campaigns. I’m not a sales man and nor will I ever be, but I do find it fascinating how each country uses advertising to exploit the interest of a game to attract new visitors. Inevitably Australia do it with humour, and do it pretty well. Thanks to Duncans.tv here is Mike Hussey in an advert for the CB Series:
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