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Cricket’s wealth in Australia
By Will 3 months ago, 3 Comments »
We talk and moan about India’s vast financial grip over the game, but however much it narks us, it is of little surprise: with a growing economy and a colossal population, the majority of whom love the game, India have the two crucial ingredients to making a lot of money out of an entertainment sport. The same goes for football in the UK: it’s watched and loved by millions, and advertisers know they’ll get decent exposure and are willing to pay for it.
The same can’t be said for cricket in the UK. After the Ashes, in particular the following summer, advertisers were swarming like bees over all things cricket. Even this humble blog was targeted. But the interest, like England’s Test form, has slipped away with depressing haste and we’re back to where we were pre the 2005 Ashes.
The same can’t be said for cricket in Australia either, and they come up with some brilliant advertising campaigns. I’m not a sales man and nor will I ever be, but I do find it fascinating how each country uses advertising to exploit the interest of a game to attract new visitors. Inevitably Australia do it with humour, and do it pretty well. Thanks to Duncans.tv here is Mike Hussey in an advert for the CB Series:
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3 Comments »The messiest of wins
By Will last year, mid-January, 4 Comments »
Of all the matches I’ve watched this winter, last night’s one-dayer was one of the hardest to stomach, despite the win. Watching England desperately try not to lose it was like witnessing a coke addict turn down a line. They spent 50 overs trying their damnedest to hand the game back to New Zealand, and very nearly pulled off a spectacular loss which, even by their own lowly standards, would have been one for the memories. Losing becomes a habit much as winning does; teams get stuck in a seemingly cavernous rut, without a rope to haul them out.
England managed it - or rather Flintoff did - but it was messy. And for those not happy with my verdict, a reminder: this was England’s first win, in any form of cricket, since October 28. It was a microcosm of England’s greater problems, particular in one-dayers.
4 Comments »England v New Zealand, CB Series, Hobart
By Will last year, mid-January, 4 Comments »
There’s a one-day thing on tonight. If you can stand to watch England lose, then do leave a comment. I’m on ball-by-ball so join me at Cricinfo.
4 Comments »