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Indian Premier League live on Youtube

By Will 2 months ago Add your comment below

This caught everyone by surprise. The IPL will be streamed live on YouTube, a feat which could revolutionise the way sport is broadcast and consumed. If that’s too bold a statement, it will certainly have TV executives shifting uncomfortably in their leather-upholstered swivel chairs. Google are game-changers, and so is Lalit Modi – like him or loath him – so it’s a fascinating partnership. As a fan, I am over the moon and excited by the impact it could have on TV’s monopoly. This could open up the industry, certainly for live sporting events.

The only question which remains is whether they’ll run pre-roll ads or rely on Google Adsense.

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3 Responses to “Indian Premier League live on Youtube”

  • Josh wrote:
    January 20th, 2010 at 10.04 pm

    Couldn’t agree more, I’m looking forward to watching as much as i can, although its not especially conveniently timed for us workers! Modi is a pain, but he’s as close to a media visionary as cricket has!

  • Alan R wrote:
    January 21st, 2010 at 8.50 pm

    It looks like the USA will be the only place in the world where you can’t watch live cricket without paying.

  • Ashes Ernie wrote:
    January 25th, 2010 at 5.04 pm

    Bothered? Recent events suggest you get better finishes in five day games.

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