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A Natwest Home Insurance yorker from Brett Lee
By Will 2 years ago, at the start of June Add your comment below
The future of the cliché lies with cricket’s sponsors, Rahul Bhattacharya says in his analysis of the Indian Premier League:
The best games had a kind of compressed intensity where each delivery held the weight of an entire match… A six in the IPL, every 622 of them, was no longer a six, it was a ‘DLF Maximum.’ A sharp catch came branded as a ‘Citi Moment Of Success’. Commentators tripped over each other to make these plugs. A future where a batsman executes a Toyota Front-Foot Drive against an Intel Faster One may not be the stuff of satire.
What other brand names could infiltrate into cricket jargon? “Super Jeep Cherokee arm-ball from Panesar, there.” “And he’s bowled him! Stumps flying! No, it’s a Samsung Pure Genius no-ball.”
Tags: commentary, commentators, IPL, sponsorship |
5 Responses to “A Natwest Home Insurance yorker from Brett Lee”
June 3rd, 2008 at 8.35 am
June 3rd, 2008 at 4.23 pm
This could be at the “EPL”.
“Here at the Brit Oval we have just seen a Brett Lee beamer, in association with Brit’s life insurance policies”.
Commentators get more dough for double mentions in sentences…
June 3rd, 2008 at 4.37 pm
If commentators were on commission, Danny Morrison must be a millionaire by now.
June 3rd, 2008 at 6.05 pm
This isn’t really related to the IPL, but I was just thinking about the 1996 World Cup. Does anyone else remember the Pepsi ads during the tournament? The “Nothing Official About It” ads featuring Dickie Bird, Dominic Cork, etc.?
The IPL seemed to have brought together some of the worst and most boring commentators ever. Sunil Gavaskar and Arun Lal talking together? Gah. And Kris Srikkanth has, of course, always been an inspirational figure to me. Inspirational because whenever I’m discouraged or lose hope, I always tell myself that if Kris Srikkanth can get a job as a commentator, then I can achieve anything.
Ian Bishop was quite good, though.
June 3rd, 2008 at 7.41 pm
I do laugh at the numerous mentions of Adidas that the England players manage to get in when talking to TMS. Matthew Hoggard is particularly good at it, since he doesn’t really give a toss how contrived the shoe-horn is.
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