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Loading ...so THAT”S what the ad is about! I’d only seen the shortened version of the first ad - we had totally no idea as to what it was about. Thanks for the “enlightenment”.
(it ’s not a very successful campaign if no-one gets it.
Cricket’s wealth in Australia
By Will 3 months ago Leave a comment on this post
We talk and moan about India’s vast financial grip over the game, but however much it narks us, it is of little surprise: with a growing economy and a colossal population, the majority of whom love the game, India have the two crucial ingredients to making a lot of money out of an entertainment sport. The same goes for football in the UK: it’s watched and loved by millions, and advertisers know they’ll get decent exposure and are willing to pay for it.
The same can’t be said for cricket in the UK. After the Ashes, in particular the following summer, advertisers were swarming like bees over all things cricket. Even this humble blog was targeted. But the interest, like England’s Test form, has slipped away with depressing haste and we’re back to where we were pre the 2005 Ashes.
The same can’t be said for cricket in Australia either, and they come up with some brilliant advertising campaigns. I’m not a sales man and nor will I ever be, but I do find it fascinating how each country uses advertising to exploit the interest of a game to attract new visitors. Inevitably Australia do it with humour, and do it pretty well. Thanks to Duncans.tv here is Mike Hussey in an advert for the CB Series:
…continued…
…and…
Tags: advertising, australia, cb-series, commonwealth-bank-series, cricket advertising, cricket-videos, england, india, money, tv, video |
3 Responses to “Cricket’s wealth in Australia”
February 9th, 2008 at 4.32 am
February 10th, 2008 at 11.02 pm
There was a pretty good one where the American Ad Agency put together a dramatic ad filled with didgeridoos, boomerangs, and koalas on “Mad Max” style Death Cars, which cost a fortune and required seven helicopters. In the end, the Cth Bank only decided to use the final two seconds.
February 14th, 2008 at 6.08 pm
Its not how much cricketing boards make, but we should address how much they are willing to give back to the game. I think india is on the right path with its IPL, where even australian players can play and get some money back home.
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