Nike video to promote World Cup

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"There used to be a bloke who gave himself out by walking when he'd hit the ball. The popularity of that within his team-mates may be shown by the fact that since his retirement, they no longer reply to any emails, phone calls or text messages."
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Oct 12, 2008

By Will last year, at the end of February Leave a comment on this post

A brilliant video from Nike, India’s sponsors, ahead of the World Cup.

Click here if you can’t see it above.

Tags: india, nike, video |

Comments to “Nike video to promote World Cup” Michael wrote:
February 24th, 2007 at 12.43 am

Ahhh my eyes. There’s TOO much stuff going on in every frame.

Cute idea though.

SpryCorpse wrote:
February 24th, 2007 at 4.19 am

Nicely done!

Kathy wrote:
February 24th, 2007 at 5.49 am

Gorgeous. Never thought how useful an elephant might be …

Rick wrote:
February 24th, 2007 at 6.40 am

What a crappy ad..!! Nike in India still has a long way to go. There’s just too much happening on the screen…and what are they trying to show..?? Let’s face it..the ad lacks a script. It is an age old formula which almost every advertiser in this country has used (From..Coke..Pepsi…Anchor toothpaste…everybody.) It jst shows desperation of a brand to get on to TV with jst anything on Cricket. Atleast a sports brand should have shown something more authentic with a deeper message. Sorry guys…but your ad was a real dissappoitment.

Angus wrote:
February 25th, 2007 at 3.57 am

Well, I loved it, and I can’t wait to go to India.

shakester wrote:
February 26th, 2007 at 6.48 am

its good innit?
actually, it does have a lot of things going on in it, but thats why it strikes a chord with Indians who know that streets can look as chaotic and image-filled as the one setup in the ad. Some of the small details (like the statue as an umpire) are what set it apart. I agree the idea isn’t exactly out of the box, but i still like the end product.

Satya wrote:
February 27th, 2007 at 8.53 pm

Well, to me its brilliant! It may lack a script, but then who says that every ad should have one!? For me, a unabashed Indian cricket fanatic, it captures two things: first the madness that Indian cricket is, its passion and emotion. Secondly, its a great tribute to that wonderful Indian pasttime, gulli cricket! Its exactly like this, played in the most unimagibable of places. I could immediately relate to it having played my share of gulli cricket!

The icing on the cake is the beautiful Goan/Konkani song (so underused generally in India, despite a wonderful history). It may not be the best Nike ad ever, but it works for me!

As an aside, I should probably point you to another brilliant ad on cricket by the channel Sony Max featuring Kapil Dev and a gutsy kid! I was unable to find it on the net, but is equally brilliant!

Tanya wrote:
March 7th, 2007 at 5.07 pm

what is the name of the song?

nachiketh wrote:
November 23rd, 2007 at 6.15 am

it is a good add. and i wish the add should be shown in T.V again and if it is possible can you send this high quality video so that i can download this video in full screen size

Ameya wrote:
August 26th, 2008 at 8.18 am

This Ad is cool man!
I think it really shows the spirit (slogan of nike also says it)

“Just Do IT!”

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Nike video to promote World Cup