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    Working with Jaffa cakes

    By Will last year, mid-February Leave a comment on this post

    I thought this was a wind-up when I first read it. But no, it’s true. England have signed up the humble Jaffa cake to be their “official energy snack” for 2007. This is great news for the oft-abused cake, one which is seen as part of a student’s staple diet and not nearly in the same class of tea-dunkage as, say, the Rich Tea. Win or lose this summer, the Jaffa should hopefully be promoted to the gold league of biscuits. I can demolish two packets with a sufficient vat of tea to help wash it down.

    The best thing to come out of this news, though, is the following line from John Perera, the ECB’s commercial director.

    “We are very excited about working closely with Jaffa cakes in 2007″.

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    7 Responses to “Working with Jaffa cakes”

  • Ollie wrote:
    February 18th, 2007 at 6.21 pm

    I saw this too, when I happened to click by the ECB site. “What a load of bollocks”, I thought.

    But what I really want to know is whether an enormous Jaffa Cake box will be wheeling its way onto the pitch at drinks?

  • Zainub wrote:
    February 18th, 2007 at 8.54 pm

    Its not good Will, its bad! Too much fat. You guys have obviously not read King Cricket’s take on this, its hillarious: read it here

  • Tom wrote:
    February 18th, 2007 at 9.55 pm

    smashing news story that

  • Fiona wrote:
    February 18th, 2007 at 11.17 pm

    First laugh of the day.

    But what I really want to know, Will, is about Kenya. When are you going to tell us about their cricket team? I’m hearing lots of good rumours about them.

  • Scott wrote:
    February 18th, 2007 at 11.21 pm

    Wow. So England sign as many stupid sponsorship deals as Australia then!

  • Tom (Aus) wrote:
    February 19th, 2007 at 1.21 am

    Come now Scott, Wolf Blass HAS to be official wine of the Australian team.

  • James wrote:
    February 20th, 2007 at 12.35 pm

    Um… won’t they melt?

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